BPPE Outbound Engine

Everything to review, test, deploy, and run the pilot. Built from real California BPPE citation data. Master document: open the Google Doc.

The funnel

Pipeline stages

Stage	What happens	State	View / test
1. Source	BPPE monthly citation list, last 6 months, California, beauty and barber filter	Live : 33 leads	Download CSV
2. Classify	Each citation mapped to the Bella problem (deterministic, no LLM)	Live	See use_case column
3. Enrich	School to decision maker (name, email, title)	Needs Apollo key	via n8n
4. Personalize	One landing page per school, from its real citation	Live : 32 pages	View all
5. Outreach	Cold email with a lead magnet, then nurture	Blocked on Smartlead	pending

Deliverables

Review and download

Item	Review
Landing design A : Compliance Alert (front runner)	View PDF
Landing design B : Clean SaaS	View PDF
Landing design C : Peer Proof	View PDF
Lead magnet : BPPE Compliance Checklist + Playbook	View PDF
Lead magnet : Clock-Hour Audit Survival Kit	View PDF
Lead magnet : CA Enrollment + Refund Pack	View PDF
Lead magnet : NACCAS ISS Readiness Kit	View PDF
32 per school pages : one per cited school	View all
Brand : extracted from itsbella.ai	Brand guide PDF CSS

Deploy to your own server

One command, Bella owned

The full engine (site + generator), runs on any server with Docker.

Download deploy bundle

tar xzf bella-gtm-deploy.tar.gz
cd deploy
cp .env.example .env   # set your domain
./deploy.sh

Point your domain A record at the server. Caddy gets HTTPS automatically.

Add the plugin to Claude

bella-gtm Claude Code plugin

scrape, enrich, generate, all from Claude Code.

Download plugin

tar xzf bella-gtm-plugin.tar.gz
mv bella-gtm ~/.claude/plugins/
# restart Claude Code, then run the
# bella-gtm skill, or:
python3 ~/.claude/plugins/bella-gtm/engine/bella-gtm-cli.py status

Test the engine

Generate a page on demand

The webhook and the CLI produce the identical public page. Try it:

curl -X POST https://workflows.learnleadai.com/webhook/bella-gen-page \
  -H "Content-Type: application/json" \
  -d '{"school_name":"Demo Beauty College","citation_no":"25260123",
       "citation_date":"May 1, 2026","fine":"$2,500",
       "violation":"Annual Report not filed"}'

It returns a page_url you can open immediately.