BELLA GTM, PROMPT PACK + COLD EMAIL TEMPLATES
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A. USING THE PLUGIN (type these to Claude Code, plugin installed)
  - Run the Bella pipeline for the last 6 months
      downloads citations, finds contacts, builds every page
  - Scrape the latest BPPE citations
      refreshes the school list only
  - Build the landing pages
      rebuilds a page for every school
  - Show the Bella pipeline status
      counts: leads, pages, what is blocked
  - Find the contact for each school
      runs the contact lookup (needs the lookup tool)
  - Generate a page for Glamour Academy, cited for a late annual report, fine 2500
      makes one page on demand

B. WHAT EACH PIECE DOES
  BPPE scraper          downloads citations, keeps beauty and barber schools
  Lead Enricher         looks up the owner or director and their email
  Landing Page Gen      builds the personalized page for a school
  Lead Magnet Delivery  emails a resource when a form is filled
  Smartlead add lead    adds a school to the email campaign (turns on with Smartlead)

C. COLD EMAIL SEQUENCE (after approval + Smartlead connected)
  Merge fields come from the lead sheet and the per school pages.

  Email 1, opener
    Subject: {{School}}, about your BPPE citation
    Hi {{First Name}}, I noticed {{School}} received a BPPE citation in
    {{Month}} for {{violation}}. We help beauty and barber schools make sure
    that does not repeat. I built a short page for {{School}} that shows
    exactly how: {{page link}}. Happy to also send our 2026 BPPE Compliance
    Checklist. Open to a quick 15 minute look?

  Email 2, value (3 days later)
    Subject: The checklist I mentioned
    Hi {{First Name}}, sharing the 2026 California BPPE Compliance Checklist
    in case it helps {{School}}: {{checklist link}}. It covers the items that
    most often trigger a citation. Keeping these airtight automatically is
    what Bella does.

  Email 3, close the loop (5 days later)
    Subject: Should I close the loop?
    Hi {{First Name}}, I will not clutter your inbox. If compliance is handled
    at {{School}}, I will leave it here. If you want to see how Bella keeps
    {{violation}} from recurring, your page is still up: {{page link}}.