Bella
GTM Control Center : Internal

BPPE Outbound Engine

Everything to review, test, deploy, and run the pilot. Built from real California BPPE citation data.

SOP doc Approvals sheet Leads sheet Drive folder

The funnel

Pipeline stages

StageWhat happensStateView / test
1. SourceBPPE monthly citation list, last 6 months, California, beauty and barber filterLive : 33 leadsGoogle SheetCSV
2. ClassifyEach citation mapped to the Bella problem (deterministic, no LLM)LiveSee use_case column
3. EnrichSchool to decision maker (name, email, title)Needs Apollo keyvia n8n
4. PersonalizeOne landing page per school, from its real citationLive : 32 pagesView all
5. OutreachCold email with a lead magnet, then nurtureBlocked on Smartleadpending
Deliverables

Review and download

ItemReview
Landing design A : Compliance Alert (front runner)ViewPDF
Landing design B : Clean SaaSViewPDF
Landing design C : Peer ProofViewPDF
Lead magnet : BPPE Compliance Checklist + PlaybookViewPDF
Lead magnet : Clock-Hour Audit Survival KitViewPDF
Lead magnet : CA Enrollment + Refund PackViewPDF
Lead magnet : NACCAS ISS Readiness KitViewPDF
32 per school pages : one per cited schoolView all
Brand : extracted from itsbella.aiBrand guide PDFCSS
Approve and edit pages

The approvals sheet (edit a row, the page rebuilds)

The Bella team reviews every school page in one sheet. Set the Status, and to change a page just type in two columns and the page rebuilds within two minutes. No code. Open the approvals sheet

ColumnWhat it does
StatusPending, Approved, Needs changes, or Rejected.
First nameType a name (for example Alex). It replaces [First Name] on that page.
Emphasize problemType the problem to lead with (for example late annual report). The page headline updates.
Instruction (advanced)Free text for bigger changes. Handled by the Codex agent on the server (needs one sign in).

A small agent on the server watches the sheet and rebuilds the page from your edits. Deterministic and free for the simple columns; the advanced column uses the server's own Codex agent.

Deploy to your own server

One command, Bella owned

The full engine (site and page builder) runs on a server Bella owns.

Download deploy bundle

Hand this to a developer. They set your domain and run the one setup step inside it, and the site is live with HTTPS. The steps are written in the bundle.

Add the plugin to Claude

bella-gtm Claude Code plugin

Run the engine by typing plain requests, no code.

Download pluginPrompt pack

A developer adds this to Claude Code once. After that, your team types things like "find more BPPE schools" or "build the landing pages". The prompt pack lists the wordings.

Automation

n8n workflows (download to import into your own n8n)

The 9 recipes that run the engine. Credentials removed, assign your own after importing. Download all 9 Import guide

RecipeJSON
Landing Page Generator (the main one)Download
Lead EnricherDownload
Lead Magnet DeliveryDownload
Fireflies to NotionDownload
Full PipelineDownload
Building blocks: Apollo, BPPE, Fireflies, SmartleadApollo BPPE Fireflies Smartlead
How pages get made

Two simple ways, no code

A page is built automatically whenever a school is added to the list. To change any page, edit its row in the approvals sheet and it rebuilds within two minutes. The full how-to is in the SOP doc.